The popular Twitch streamer xQc made headlines last weekend when he signed a $70 million non-exclusive two-year deal with Kick, that is rumored to reach up to $100 million with incentives. That average annual value is on par with the highest-paid athletes in the world, and he hinted in a stream with Pokimane that the deal might be worth even more, and include equity. All that is to say, surely this is the kind of generational wealth anyone would try to protect at all costs.
But instead of doing that, xQc decided to blatantly disregard basic copyright law, and stream the entire Batman movie, The Dark Knight. It wasn’t until a Kick staffer informed him that he was “In violation of our DMCA policy” over an hour into the movie, that he ended the stream.
Kick staff stepped in to stop xQc from watching The Dark Knight and avoid DMCA ban pic.twitter.com/6cKW5GkBzr— Dexerto (@Dexerto) June 19, 2023
Signing a 100 million $ deal puts so many red flares in the air for fed agencies and media companies out there.— Mutahar (@OrdinaryGamers) June 19, 2023
Legit XqC could be sued for this stupidity and he risks the site he’s signed too. It can’t be that hard to not watch movies on stream for any streamer lmao https://t.co/dPpcVlpDLZ
“Ah shit, makes sense,” he said.
But just a few days later, xQc is under fire once again for streaming an entire episode of Breaking Bad.
xQc being warned by Kick staff for watching the Dark Knight to then watching entire Breaking Bad episodes just two days later is a very bold strategy pic.twitter.com/1HEc8vAOYA— Jake Lucky (@JakeSucky) June 21, 2023
xQc watched Breaking Bad during his Kick stream just days after violating DMCA policy by watching The Dark Night pic.twitter.com/dGPlojK9kE— Dexerto (@Dexerto) June 21, 2023
“Real question here,” @PescaroDB commented. “Why has it become acceptable for content creators to watch movies and tv shows on stream?”
It’s a legitimate question. One would think that a $100 million ‘free agent signing’ could come up with something better than watching a movie to kick off his Kick career. Preferably something that doesn’t get him the boot.
Imagine just being signed for 100 Milly and having to have a site admin stop you and explain basic copyright law so the entire platform doesn't get set on fire— TheTacticalBrit (@TheTacticalBrit) June 19, 2023
What you expect streamer to do? Play games? Come up with some Oc? Bruh their job is to sit there and react.— Chad (@anything4views) June 20, 2023
Streamers when they aren’t allowed to throw on a movie and collect a bag for doing nothing pic.twitter.com/euFVh9JxgQ— ᴛᴊ0ʜɴɴʏ ✶✧ (@FLAWLESSTJ0HNNY) June 21, 2023
Streamers make original content challenge (IMPOSSIBLE)— Ben Esherick (@benesherick) June 21, 2023