It's a competitive match. If you win this one, you rank up and gain that XP level you have been so desperately striving for so long. But the other player is good. You're good too, but you need that something extra. A little advantage. A mental edge. It is time to bring out the trash talk for which you are infamously known around your friend group.
"GG!" you type, so ridiculously early in the match that your opponent probably thinks you're about to quit. But it doesn't work. "EZ Dubs," you type again, expressing your desire to beat him right here and now. But it still doesn't work. Actually, you're losing now! Have you distracted yourself? It sure seems that way... because now you've lost. "GG, EZ Dubs," your opponent types. Oh well. It's the lag's fault, not the trash talk. Time to go cool off by checking out some gaming memes