So before Travis found himself as the focal point of a viral photshop meme-ing, he went semi-viral for this tweet above where he talks about blocking twitter accounts sharing the resist hashtag, a hashtag used by people in opposition of President Trump. And what happened after would be a good lesson for anyone not sure how to manage your persona.

And what did Travis Tritt do? He appealed to peoples sensibilities, sharing both the original and doctored photographs to help get ahead of any confusion his followers might encounter in his mentions or otherwhere. But that's not what you should do when you're getting trolled. Not if you don't want people to join in. By amplifying the make-up photoshop on his page he unknowingly promoted it to an even bigger crowd.

And well, the rest of the story goes something like this.