25 Name Origins Of The World's Most Famous Companies
You'd be surprised where some of these come from.
Published 8 years ago in Wow
You'd be surprised where some of these come from.
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Under Armour. According to CEO Kevin Plank, the added the “u” because it gave them an easier phone number. “The reason we added the ‘U’ in ‘Armour’ is that I was skeptical at the time about whether this whole internet thing would stick,” Plank told The Post. “So I thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR. I wish there was a little more science or an entire marketing study behind it, but it was that simple.”8
Starbucks. Co-founder Gordon Bowker said the name came from discussing Moby Dick in an intense brainstorming session. “Somebody somehow came up with an old mining map of the Cascades and Mount Rainier, and there was an old mining town called Starbo,” he said. “As soon as I saw Starbo, I, of course, jumped to Melville’s first mate [named Starbuck] in Moby-Dick.”