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Danish Road Safety Council's Pro-Helmet PSA is Simply Hilarious

If anybody understood the importance of a good helmet, it was certainly the Vikings. Brash, unflinching raiders who braved treacherous open seas, sailing out into a frigid blue infinity in search of glory, treasures and a beautiful death.

If they didn't think they were too cool for helmets, you on your way to Panera Bread in a Vespa probably don't make the cut either.

You gotta love those rare commercials that are just fun to watch in and of themselves.
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